Torrenueva said one haircut during the 2004 presidential race cost $1,250 because he traveled to Atlanta and lost two days of work.
“He has nice hair,” the stylist said of Edwards in an interview. “I try to make the man handsome, strong, more mature and these are the things, as an expert, that’s what we do.”
For four decades, Joseph Torrenueva has cut the hair of Hollywood celebrities, from Marlon Brando to Bob Barker, so when a friend told him in 2003 that a presidential candidate needed grooming advice, he agreed to help.
The Beverly Hills hairstylist, a Democrat, said he hit it off with then-Sen. John Edwards of North Carolina at a meeting in Los Angeles that brought several fashion experts together to advise the candidate on his appearance. Since then, Torrenueva has cut Edwards’s hair at least 16 times.
At first, the haircuts were free. But because Torrenueva often had to fly somewhere on the campaign trail to meet his client, he began charging $300 to $500 for each cut, plus the cost of airfare and hotels when he had to travel outside California.