The recent fire at Universal Studios has provided a unique marketing challenge, how do you market a theme park that has recently suffered catastrophic fire damage? Well those clever Hollywood marketing types have risen the challenge and pulled a new marketing campaign from the ashes jokingly referred to by some as a fire sale.
On June 1, 2008 a welder’s torch started a fire that destroyed much of Universal Studio’s backlot including the city square made famous in Back to the Future.
The latest advertising from Universal Studios even pokes fun at the recent disaster, offering a fire-sale special on regular admission ticket prices, even going so far as to depict the Simpsons ride with fire damage (the ride itself was not damaged in the fire.)
The famous studio tram will now take advantage of the fire damage.
New York street can now be renamed Nagasaki street and can be used to film apocalyptic scenes.
The famous city square from Back to the Future with fire damage can now be used to make a movie about Stalingrad, or the next Terminator movie.
The blaze burned the vault containing Universal’s video library, said Ron Meyer, chief operating officer of Universal Studios. This provides park guests with thousands of collectible Hollywood memorabilia pieces. How’s that for making lemonade when life hands you lemons.
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