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Universal Studios Hollywood to use fire in their new marketing

Universal Studios FireThe recent fire at Universal Studios has provided a unique marketing challenge, how do you market a theme park that has recently suffered catastrophic fire damage? Well those clever Hollywood marketing types have risen the challenge and pulled a new marketing campaign from the ashes jokingly referred to by some as a fire sale.

Universal Fire

On June 1, 2008 a welder’s torch started a fire that destroyed much of Universal Studio’s backlot including the city square made famous in Back to the Future.

Universal Fire
The latest advertising from Universal Studios even pokes fun at the recent disaster, offering a fire-sale special on regular admission ticket prices, even going so far as to depict the Simpsons ride with fire damage (the ride itself was not damaged in the fire.)

Universal Fire
The famous studio tram will now take advantage of the fire damage.

Universal Fire
New York street can now be renamed Nagasaki street and can be used to film apocalyptic scenes.

Universal Fire
The famous city square from Back to the Future with fire damage can now be used to make a movie about Stalingrad, or the next Terminator movie.

Universal Fire
The blaze burned the vault containing Universal’s video library, said Ron Meyer, chief operating officer of Universal Studios. This provides park guests with thousands of collectible Hollywood memorabilia pieces. How’s that for making lemonade when life hands you lemons.

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Posted By: Jerome Aronson

News Category: Entertainment, Retarded, Uncategorized


One Response to “Universal Studios Hollywood to use fire in their new marketing”

  1. wow that’s great

    kitchen on 27 Jul 2008 at 9:26 am

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